For Growing Companies with Lean Marketing Teams
Marketing Strategy, Ecosystem, & Execution
Best for companies who need a marketing lead. We build your effective go-to market strategy, along with an Integrated Marketing Ecosystem, and executes so your messaging funnels, collateral, digital landscape, and initiatives all work together to deliver the results you desire.
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Ways to Work with Mariposa Marketing Agency
3 Ways We Help You Reach Your Goals
For Agencies Going After Bigger Clients
Marketing Partnership that Wins Contracts
Feel more confident and equipped bidding on larger contracts by working with a reliable subcontract partner. From strategic planning to promoting awareness campaigns, we provide strategic and tactical support across PR, digital ads, content marketing, and campaign developments.
For Organizations Hosting an EventÂ
Speaker & Workshop Facilitation
Book Candice Abolarin, our Founder and Principal Strategist to lead an engaging, practical marketing workshop, cohort, or presentation for your next event. How to be Seen, Trusted, and Chosen is her signature talk. She also leads capacity-building and upskilling workshops for lean teams.
Be Seen.Â
The Strategic Visibility You Need
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SEO Website strategyÂ
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Backlink StrategyÂ
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Billboards & Signage Placement
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Social Media Strategy & Management
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Paid Ads Strategy & Management
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Public Relations Strategy & PitchingÂ
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Experiential Event Planning
Get Full Marketing Support Across
Our Services
Be Trusted.Â
The Content You Need to be Trusted
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Video Creation & Editing
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Newsletter & Email Campaigns
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Webinar & Event StrategyÂ
Be Chosen.
The Systems You Need to be Chosen
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Retargeting Tactics
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Email Campaigns
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Check Out Process Optimization
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Loyalty Initiatives
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Advocacy Programs
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Experiential MarketingÂ
Your Strategic Marketing Partner
Meet Candice Abolarin, Founder & Principal Strategist
Candice brings 8+ years of diverse marketing leadership experience. She partners with businesses and organizations to bring growth initiatives to life.Â
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She was tired of seeing businesses and organizations struggle with their marketing. Mariposa Marketing Agency was born out of a passion to see more businesses and organizations win.
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Prior to starting the agency, she was a Business Consultant with the UGA Small Business Development Center and contributed to the revenue and employee growth to over 300 Georgia-based businesses. However, when it came time for teams to implement the strategic marketing plans she crafted, there was no partner in place to help them move the needle. That's where Mariposa comes in.Â
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She also brings event planning and management experience and was responsible for the UGA SBDC's Annual Women's Business Summit for 3 consecutive years. She's an experienced speaker who has developed and taught multiple marketing presentations around Georgia. Prior to consulting, she led go-to market plans for a national $20M product portfolio at Boehringer Ingelheim Animal Health.Â
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As seen on
What Clients Say
Business leaders trust Mariposa Marketing Agency to deliver results.
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"Working with Candice at Mariposa Marketing has been a fantastic experience. She developed a thoughtful, data-driven marketing strategy for our small business. She analyzed performance across our various marketing platforms and helped identify opportunities for us to increase our visibility and generate more qualified leads. One of the things I appreciated most was her ability to make marketing data easier to understand and actionable. Rather than just sharing reports, she translated the insights into practical strategies. I highly recommend Candice and Mariposa Marketing to any organization looking for a strategic marketing partner who combines expertise with clear, practical guidance."
"I’ve been working with Candice for months now, and when I say she’s the best at what she does, I mean it. I’ve spent so much money in the past trying to find the right mentor, and none of them came close. Candice is truly God-sent. She’s passionate, knowledgeable, and genuinely invested in helping entrepreneurs thrive. She doesn’t just give you strategies, she gives you confidence, clarity, and a real plan to elevate your business. Working with her has been one of the best decisions I’ve made for myself and for my business. I 10/10 recommend her services to anyone serious about growth, structure, and scaling the right way."
Yanika Daniels, CEOÂ
Sade Johnson, CEOÂ
I have had the pleasure of working with Candice for over four years now, and the impact she has had on my small business is nothing short of tremendous. Even before she founded Mariposa, she was my go-to expert for our marketing strategy. Her deep knowledge and the way she approaches business growth have been the primary drivers behind our success. Beyond her 1-on-1 consulting, her masterclass presentations are clear, actionable, and essential for any service-based business looking to scale. She doesn't just give advice; she provides a clear roadmap that makes it easy to know exactly what to do next. If you want a marketing partner who truly understands how to move the needle, look no further than Candice!
I’ve been lucky enough to attend workshops hosted by the owner, Candice, and I am consistently blown away by her expertise. She doesn’t just know marketing inside and out; she actually knows how to teach it and break down complex strategies so they make sense. Beyond her knowledge, her professionalism and the way she carries herself are top-tier. If you’re looking for a marketing agency that is sharp, highly capable, and genuinely cares about delivering quality, I cannot recommend Candice and her agency enough!
Alex Timothee, CEOÂ
Alicia Johnson, CEOÂ
Frequently Asked Questions
What is your pricing?
We would be happy to share our menu of services that includes pricing. Just shoot us an email at contact@mariposamarketing.co and we'll send it your way!Â
Do you offer one-off projects or ongoing support?
Both. Some clients bring us in for a focused engagement like a Strategic Marketing Assessment that interprets their current data, coupled with a custom KPI dashboard and a 30-60-90 roadmap for growth, while others work with us on a monthly retainer for ongoing strategy and execution.
Looking for a marketing agency near you?Â
We are based in Decatur, Georgia and serve Atlanta and metro Atlanta areas, from Dekalb and Gwinnett, to Fulton, Doughtery, Bibb, Cobb, and neighboring counties. Although Georgia is our home, we offer virtual marketing services across the United States.
What are the steps to get started?Â
We start with a brief consultation to understand your goals, current marketing efforts, and capacity. From there, we recommend a path that fits your stage, timeline, and budget. If you simply need help with something specific or have marketing questions, consider booking our Paid Marketing Session.
Are your services virtual or in-person?
Most of our work is done virtually, with in-person options available for client meetings, workshops, strategy days, or speaking engagements.