Our Services
The Best Marketing for Service Businesses
Let our marketing expert lead your marketing function for you. Hiring a Marketing Growth Partner means having a dedicated marketing leader specifically contracted to optimize and bring structure to your marketing function, that as a result, grows your bottom-line. From strategy, to email campaigns, to website optimization, lead gen and more - you can trust us to help your business grow.
Marketing Services for Government Agencies, Chambers, and more
We partner with mission-driven to helps teams achieve goals, whether by leading or creating marketing campaigns, solidifying partnerships, or through tactics that enhance the agency's reputation.
Marketing Education for Businesses & Organizations
Through engaging workshops designed for chambers of commerce members, workforce development programs, and business organizations, attendees learn revenue-generating strategies and tactics. Topics span SEO tactics to content strategy, to LinkedIn optimization, and more. Participants walk away with clear strategies and a roadmap to execute them.
Trusted by more than 300 small businesses
As a seasoned, former Business Consultant with the UGA Small Business Development Center, our Founder, Candice Abolarin, has contributed to the revenue and employee growth to over 300 Georgia-based organizations.
She led the planning and execution of an Annual Women's Business Summit for 3 consecutive years, and has taught Marketing and AI Continuing Education courses around Georgia.
Her background is rich in brand management as she led brand and sales strategy for a national $20M product portfolio at her former employer, Boehringer Ingelheim Animal Health.
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No matter the complexity or the regulated industry, she is the trusted, experienced leader to help you reach your marketing goals.
Client Testimonials
Real testimonials from a few of our amazing clients.
"I’ve worked with Candice for close to a year and she is a wealth of knowledge. If you’re looking for someone to help you with your marketing, don’t delay in making the call. You won’t be disappointed. Thank you Candice for helping me on my journey of entrepreneurship."
Sherry Snipes, CEO of Event Designs by Sherry
"I’ve been working with Candice for months now, and when I say she’s the best at what she does, I mean it. I’ve spent so much money in the past trying to find the right mentor, and none of them came close. Candice is truly God-sent. She’s passionate, knowledgeable, and genuinely invested in helping entrepreneurs thrive. She doesn’t just give you strategies, she gives you confidence, clarity, and a real plan to elevate your business.
Working with her has been one of the best decisions I’ve made for myself and for my business. I 10/10 recommend her services to anyone serious about growth, structure, and scaling the right way."
Sade Johnson, CEO of Bodies of Atlanta
I have had the pleasure of working with Candice for over four years now, and the impact she has had on my small business is nothing short of tremendous. Even before she founded Mariposa, she was my go-to expert for our marketing strategy. Her deep knowledge and the way she approaches business growth have been the primary drivers behind our success.
Beyond her 1-on-1 consulting, her masterclass presentations are clear, actionable, and essential for any service-based business looking to scale. She doesn't just give advice; she provides a clear roadmap that makes it easy to know exactly what to do next. If you want a marketing partner who truly understands how to move the needle, look no further than Candice!
Alex Timothee, CEO of Gold Standard Preservation
Why Choose Us?
We're a boutique agency based in Decatur, Georgia that specializes in marketing strategy and digital marketing support for service firms and mission-driven organizations.
Our Founder, Candice Abolarin, is a former Management Consultant and corporate Brand Manager, turned entrepreneur. We partner with organizations who seek strategic leadership, smarter positioning, and digital marketing execution that directly drives results.
We come in as your Fractional CMO / Marketing Growth Partner who can accelerate your marketing function - by driving new partnerships, generating quality leads, revamping your reputation, and/or enhancing your online visibility.
Frequently Asked Questions
What is your pricing?
We would be happy to share our menu of services that includes pricing. Just shoot us an email at contact@mariposamarketing.co and we'll send it your way!
Do you offer one-off projects or ongoing support?
Both. Some clients bring us in for a focused engagement like a Strategic Marketing Assessment that interprets their current data, coupled with a custom KPI dashboard and a 30-60-90 roadmap for growth, while others work with us on a monthly retainer for ongoing strategy and execution.
Looking for a marketing agency near me?
We are based in Decatur, Georgia and serve Atlanta and metro Atlanta areas, from Dekalb and Gwinnett, to Fulton, Doughtery, Bibb, Cobb, and neighboring counties. Although Georgia is our home, we offer virtual marketing services across the nation.
What are the steps to get started?
We start with a brief consultation to understand your goals, current marketing efforts, and capacity. From there, we recommend a path that fits your stage, timeline, and budget.
Are your services virtual or in-person?
Most of our work is done virtually, with in-person options available for client meetings, workshops, strategy days, or speaking engagements.
Website Optimization SEO Content Writing PR Strategy & Outreach Community Building Email Marketing Strategy Social Media Strategy Communications and Thought-Leadership