Your Marketing Should Grow Your Business While You Sleep.
Disjointed marketing efforts are costing you sales. When customers' pain points aren't connected to the solution you provide throughout multiple touchpoints, they buy from someone else.
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Mariposa Marketing Agency builds the strategy & integrated marketing ecosystem that gets your health and wellness brand seen, trusted, and chosen faster so you can close more sales.
For Growing Companies with Lean Marketing Teams
Strategy & Integrated Marketing Ecosystem
Candice Abolarin, our Principal Strategist, develops a go-to market strategy, then audits, optimizes, and builds your Integrated Marketing Ecosystem so your messaging funnels, collateral, digital landscape, and initiatives all work together to help you close sales.
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Starting at $3,000
Ways to Work with Mariposa Marketing Agency
Choose the Path to Fix Scattered Marketing & Reach Your Audience
For Agencies Going After Bigger Clients
For Agencies Going After Bigger Clients
Marketing Partnership that Wins Contracts
Feel more confident and equipped bidding on larger contracts by working with a reliable subcontract partner. From strategic planning to promoting community health initiatives, we provide strategic and tactical support on PR, digital ad placement, content marketing, and campaign development that delivers results.
Depends on Scope
For Organizations Hosting an EventÂ
Speaker & Workshop Facilitation
Book Candice Abolarin to lead an engaging, practical marketing workshop, cohort, or presentation for your next event. How to be Seen, Trusted, and Chosen is her signature talk. She also leads capacity-building and upskilling workshops for lean teams.
Depends on Scope
Be Seen.Â
Strategic Visibility Activated
First, we'll partner with you like a doctor would. We start by learning your current business model, marketing infrastructure, data, and business goals. Then, we devise a 30-60-90 day roadmap to deliver strategic brand visibility, including PR opportunities, online placement, paid ads, partnership opportunities, campaign development, funnels created or optimized, and monthly performance tracking to ensure we're moving the needle.Â
An Integrated Marketing Strategy & Ecosystem in one
3-Step Approach
Be Trusted.Â
Content Marketing & Funnel Work
It's not enough to just be seen. You need to be trusted. We build your messaging and positioning so it connects and resonates with your ideal target audience. Includes video, social media marketing, paid digital ads, community building, and email outreach.Â
Be Chosen.
Happy Clients Who Help You Continue to Grow
We ensure it's easy to be chosen and referred. This means your systems are working for you, your follow-ups are airtight, and your new paying clients feel confident in spreading the word about you.Â
Trusted by more than 300 small businesses
Candice Abolarin leads Mariposa Marketing Agency as Founder and Principal Strategist. Her superpower is her ability to deliver strategic thought-leadership and impact for organizations looking to grow.Â
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As a former Management Consultant with the UGA Small Business Development Center, she contributed to the revenue and employee growth to over 300 Georgia-based businesses.
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She led the planning and execution of an Annual Women's Business Summit for 3 consecutive years, and has taught several marketing courses around Georgia.Â
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She brings deep brand management expertise as she previously led brand and sales strategy for a national $20M product portfolio at Boehringer Ingelheim Animal Health.Â
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What Our Clients Say
Business leaders trust Mariposa Marketing Agency to deliver results.
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"Working with Candice at Mariposa Marketing has been a fantastic experience. She developed a thoughtful, data-driven marketing strategy for our small business. She analyzed performance across our various marketing platforms and helped identify opportunities for us to increase our visibility and generate more qualified leads. One of the things I appreciated most was her ability to make marketing data easier to understand and actionable. Rather than just sharing reports, she translated the insights into practical strategies. I highly recommend Candice and Mariposa Marketing to any organization looking for a strategic marketing partner who combines expertise with clear, practical guidance."
"I’ve been working with Candice for months now, and when I say she’s the best at what she does, I mean it. I’ve spent so much money in the past trying to find the right mentor, and none of them came close. Candice is truly God-sent. She’s passionate, knowledgeable, and genuinely invested in helping entrepreneurs thrive. She doesn’t just give you strategies, she gives you confidence, clarity, and a real plan to elevate your business. Working with her has been one of the best decisions I’ve made for myself and for my business. I 10/10 recommend her services to anyone serious about growth, structure, and scaling the right way."
Yanika Daniels, CEOÂ
Sade Johnson, CEOÂ
I have had the pleasure of working with Candice for over four years now, and the impact she has had on my small business is nothing short of tremendous. Even before she founded Mariposa, she was my go-to expert for our marketing strategy. Her deep knowledge and the way she approaches business growth have been the primary drivers behind our success. Beyond her 1-on-1 consulting, her masterclass presentations are clear, actionable, and essential for any service-based business looking to scale. She doesn't just give advice; she provides a clear roadmap that makes it easy to know exactly what to do next. If you want a marketing partner who truly understands how to move the needle, look no further than Candice!
I’ve been lucky enough to attend workshops hosted by the owner, Candice, and I am consistently blown away by her expertise. She doesn’t just know marketing inside and out; she actually knows how to teach it and break down complex strategies so they make sense. Beyond her knowledge, her professionalism and the way she carries herself are top-tier. If you’re looking for a marketing agency that is sharp, highly capable, and genuinely cares about delivering quality, I cannot recommend Candice and her agency enough!
Alex Timothee, CEOÂ
Alicia Johnson, CEOÂ
Why Mariposa Marketing Agency?
We're a boutique agency based in Decatur, Georgia who specializes in marketing strategy and digital marketing support for service firms and mission-driven organizations.
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Our Founder, Candice Abolarin, is a former Management Consultant and corporate Brand Manager, turned entrepreneur. We partner with organizations who seek strategic leadership, smarter positioning, and digital marketing execution that directly drives results.
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We come in as your Fractional CMO / Marketing Growth Partner who can accelerate your marketing function - by driving new partnerships, generating quality leads, revamping your reputation, and/or enhancing your online visibility.
Frequently Asked Questions
What is your pricing?
We would be happy to share our menu of services that includes pricing. Just shoot us an email at contact@mariposamarketing.co and we'll send it your way!Â
Do you offer one-off projects or ongoing support?
Both. Some clients bring us in for a focused engagement like a Strategic Marketing Assessment that interprets their current data, coupled with a custom KPI dashboard and a 30-60-90 roadmap for growth, while others work with us on a monthly retainer for ongoing strategy and execution.
Looking for a marketing agency near you?Â
We are based in Decatur, Georgia and serve Atlanta and metro Atlanta areas, from Dekalb and Gwinnett, to Fulton, Doughtery, Bibb, Cobb, and neighboring counties. Although Georgia is our home, we offer virtual marketing services across the United States.
What are the steps to get started?Â
We start with a brief consultation to understand your goals, current marketing efforts, and capacity. From there, we recommend a path that fits your stage, timeline, and budget. If you simply need help with something specific or have marketing questions, consider booking our Paid Marketing Session.
Are your services virtual or in-person?
Most of our work is done virtually, with in-person options available for client meetings, workshops, strategy days, or speaking engagements.