Snapchat is the fastest growing social media network in the world. In the US, over 60% of 13-34 year-old smartphone users are on Snapchat. At the end of 2015, over 100 million people were using the app daily and that number is rising to nearly 200 million daily users. But only 2% of businesses are currently on Snapchat. With strong growth fueled by a young user demographic, and not yet saturated by competitor noise, Snapchat is a platform ripe for business marketing with strong potential for a high ROI.
What is Snapchat?
Snapchat is a mobile application, launched in 2011, that allows users to send videos and photos to their friends. A Snap is a photo or 10-second video sent directly to friends that vanishes after viewing. Stories are a compilation of snaps posted to your Story (I like to call it the Storyboard) that can be viewed many times by your followers, but disappear after 24 hours.
Who is on Snapchat?
Snapchatâ€™s primary user base are millennials, with 84% of Snapchatters falling between the ages of 16-34. Â In addition to millennials, top media companies like CNN, Buzzfeed, ESPN, MTV, and People have flocked to the app as a way to share content with their followers through Snapchatâ€™s Discover feature. And recently, Snapchat has started to allow brands to sponsor content. Now that Snapchat has become a media and marketing destination, smaller businesses and brands are beginning to join as well.
Why Businesses Should Consider Snapchat
Unlike other social media platforms, Snapchat encourages in-the-moment interaction. Direct snaps are personalized and private while stories are timely and intimate. This heightened engagement offers an opportunity for businesses to connect with their audience like never before. Snapchat allows a business or brand to step away from the corporate image that may be projected on other social media platforms and instead show followers a real-life, behind-the-scenes view of what their company is really like.
Businesses can use Snapchat to nurture the relationship with their followers, thereby creating loyal fans that not only become reoccurring customers, but brand evangelists.
What Types of Businesses Should Get on Snapchat NOW
Snapchat for business is very new; therefore, the possibilities are huge! Many different kinds of businesses could make Snapchat an effective part of their digital marketing strategy. However, because of Snapchatâ€™s current user base and functionality, itâ€™s an excellent fit for the following types of businesses:
â€¢ Influencers and Personal Brands â€“ Life and business coaches, personal trainers, mentors, authors, and public speakers can speak directly to their audience on Snapchat.
â€¢ Retail Businesses & Online Stores â€“ Businesses that sell products can showcase their products, offer exclusive discounts, and give sneak peeks into new product launches.
â€¢ Local Brick and Mortar Shops â€“ Local businesses like coffee shops, boutiques, restaurants, ice cream and yogurt shops, fitness centers, yoga studios, breweries, and bakeries all have a strong community element to their brand. These local shops can use Snapchat to strengthen their relationship with members of their community, which fosters repeat business and referrals. Furthermore, local businesses can offer exclusive discounts, contests, and incentives through Snapchat.
â€¢ Businesses with a Millennial Audience – Any business with a large customer-base of 13-34 year-olds will benefit from using Snapchat, a platform with a high concentration of millennial users, to reach their audience.
Keep in mind, that only 2% of businesses are currently on Snapchat. Therefore, regardless of your industry, itâ€™s a platform currently unsaturated with competitor noise and worth considering for your business.
What to Post About on Snapchat?
Businesses should strive to post a handful of photos and videos to their Story daily. Itâ€™s best if these photos and 10 second videos work together to build a small story opposed to piecemeal images that donâ€™t go together.
A few posting suggestions are:
â€¢ Office culture
â€¢ Sneak peeks into new product launches
â€¢ Behind-the-scenes stuff
â€¢ Customer interactions and interviews
â€¢ Products in action
When considering what to post, think about how you can provide an intimate view into who your business really is. Show the personal side â€“ the side that social media was designed for. This is the priceless engagement every business seeks. Like every social media platform, be authentic and use Snapchat in a way that reflects your businessâ€™s unique voice.
How To Use Snapchat?
Snapchat is a fairly user-friendly app, but requires some practice to learn all the features and options.
Here are the basics on getting started on Snapchat:
1. Download the app on your smartphone – This is best for the owner or manager to do initially.
2. Choose a username – Choose a name that is the same or compliments the names of your other social platforms. Consistency across platforms is important.
3. Connect with friends â€“ Snapchat will show you all of the contacts in your phone who are currently on Snapchat. Start connecting with them.
4. Attract followers – Cross promote your username and Snapcode (the unique code associated with your account) on your website & other social channels to drive current followers to your Snapchat account.
5. Start posting stories daily â€“ Stories disappear after 24 hours. Jump in and establish a consistent presence.
6. Sprinkle in direct snaps â€“ Snap your followers directly and encourage them to do the same for you. Itâ€™s not likely youâ€™ll be able to respond to every snap, but respond to some, especially when youâ€™re starting out. This audience interaction builds customer loyalty very quickly.
If you need help getting started on Snapchat contact Mariposa Marketing. We offer a Snapchat Starter Package designed to help businesses customize and strategize their Snapchat accounts to increase and effectively engage with their following.
Follow Mariposa Marketing on Snapchat at Username: MonicaMarketer
This is a Snapcode. If you scan it in your Snapchat app you will follow us! If you’re on a desktop computer you can open the app and hold your phone up to this Snapcode and take a picture. If you’re on a smartphone, take a screenshot of the Snapcode and upload it in the “Add Friends” viewÂ on Snapchat.