Posts filed under: Small Business Marketing

Social Media Tips for Small Business: How to Effectively Create a Strong Social Media Presence for Your Small Business

For small businesses today, having a strong presence on social media is no longer a question of “should,” but a question of “how.” It’s clear your small business should have a social media presence, but how do you do it...
Continue Reading →

When, Why & How to Boost a Post on Facebook

If you’ve posted to your Facebook Business Page you know Facebook makes it very easy to boost a post. An enticing button will appear and all you have to do is click a few times to simply boost your Facebook...
Continue Reading →
  • facebook ads

Why Small Businesses Should Use Facebook Ads (Updated)

Marketing a small business can be challenging. It takes a significant amount of time and money to research, launch, maintain, analyze, and fund an effective marketing strategy, especially within many traditional marketing channels. Since time and money are resources small...
Continue Reading →
  • snapchat for business 101

Snapchat for Business 101

Snapchat is the fastest growing social media network in the world. In the US, over 60% of 13-34 year-old smartphone users are on Snapchat. At the end of 2015, over 100 million people were using the app daily and that...
Continue Reading →
  • live snap event

How to Live-Snap An Event on Snapchat

Snapchat is a popular video and photo app that allows its users to interact with each other in the moment, like real life conversations. Because it captures much of the essence of real life interactions, Snapchat is an incredible tool...
Continue Reading →
  • ideal audience

How to Determine Your Small Business’s Ideal Audience

Yesterday I met with a potential client who was ready to hire me for a specific project. This is obviously an excellent beginning to a meeting. I didn’t need to explain why I was a great choice to help them...
Continue Reading →
  • snapchat for business

Why Your Business Should Get on Snapchat Now

In the world of marketing you have to stay on top of the latest trends and go where your audience is. The fastest growing social media platform today is Snapchat– the messaging app that allows its users to post videos...
Continue Reading →

How to Create a Social Media Calendar You Will Actually Use

Most small business owners understand that to compete in today’s noisy digital age they need to have a presence on Facebook and/ or other social media platforms. But for many busy business owners, knowing does not turn into doing. The...
Continue Reading →

How to Develop & Discover Your Company’s Voice

A company voice is the style in which your company communicates with its audience. The words, phrasing, tone and content matter are all a reflection of your company’s voice. A clear and developed voice is important for marketing, as it...
Continue Reading →