• live snap event

How to Live-Snap An Event on Snapchat

Snapchat is a popular video and photo app that allows its users to interact with each other in the moment, like real life conversations. Because it captures much of the essence of real life interactions, Snapchat is an incredible tool...
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  • ideal audience

How to Determine Your Small Business’s Ideal Audience

Yesterday I met with a potential client who was ready to hire me for a specific project. This is obviously an excellent beginning to a meeting. I didn’t need to explain why I was a great choice to help them...
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  • snapchat for business

Why Your Business Should Get on Snapchat Now

In the world of marketing you have to stay on top of the latest trends and go where your audience is. The fastest growing social media platform today is Snapchat– the messaging app that allows its users to post videos...
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Bonus Day – It’s Time to Just F-ing Get Started Already!

It’s so easy to create excuses to not do something you should be doing. I started thinking of all the great and hell, amazing ideas I’ve had over the years and get a little depressed to think about how successful...
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How to Create a Social Media Calendar You Will Actually Use

Most small business owners understand that to compete in today’s noisy digital age they need to have a presence on Facebook and/ or other social media platforms. But for many busy business owners, knowing does not turn into doing. The...
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Don’t Be Like DoorDash: Why A New Business Must Be Prepared for Mass Marketing

Many new businesses operate in an “if you market they will come” type of philosophy. They focus their efforts on how to get more clients/users/customers and think that as long as those leads stream in, the business will grow and...
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How to Develop & Discover Your Company’s Voice

A company voice is the style in which your company communicates with its audience. The words, phrasing, tone and content matter are all a reflection of your company’s voice. A clear and developed voice is important for marketing, as it...
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WHY YOUR BUSINESS NEEDS A MARKETING VOICE

In marketing, it’s important to have a clear voice for your business and for your brand primarily because of the humanizing element it offers. A voice will help you connect with your customers because people respond to a connection, not...
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TRACTION: A MUST READ FOR STARTUPS IN ANY STAGE

This book is like attending a panel discussion on customer acquisition with some of the most successful startup founders today. Traction: A Startup Guide to Getting Customers is an essential read for all startup founders. Written by DuckDuckGo CEO and Founder...
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WHY STARTUPS NEED GREAT CONTENT

Everyone says content is king. But what does that mean for a startup business looking to establish a meaningful presence with their consumer? Modern consumers require more than static talk; they require valuable and interesting content coupled with genuine and...
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