All posts by: Monica Gutierrez

When, Why & How to Boost a Post on Facebook

If you’ve posted to your Facebook Business Page you know Facebook makes it very easy to boost a post. An enticing button will appear and all you have to do is click a few times to simply boost your Facebook...
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  • facebook ads

Why Small Businesses Should Use Facebook Ads (Updated)

Marketing a small business can be challenging. It takes a significant amount of time and money to research, launch, maintain, analyze, and fund an effective marketing strategy, especially within many traditional marketing channels. Since time and money are resources small...
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3 Little Known Facts About Facebook Advertising for HVAC Businesses

If your company specializes in heating, cooling, electrical or plumbing services, you’ve likely tried many “traditional” marketing methods like print ads, coupon books, mailers or even radio. And if you aren’t using these techniques, I guarantee you, many of your competitors...
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Snapchat for Real Estate: Why Real Estate Agents Shouldn’t Ignore Snapchat

The growing user base and improved features of Snapchat is making the mobile app more desirable for businesses. While there are a number of industries and business structures that work well with Snapchat, one particular industry stands out to me,...
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The 6 Ingredients for Building a Daily Following on Snapchat

  Building a regular following on Snapchat can be a challenge. While you can use various discovery apps like Ghostcodes or Snapdex to be found, the real metric in Snapchat is views per day, not number of followers. (Counting followers...
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Snapchat Memories for Business – What the Experts Say

Previously, one of the biggest criticisms of Snapchat for business was that its content was here today, gone tomorrow. No matter how good your content was, it’d be gone within 24 hours. There was no point in developing really great...
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Is Your Business Right for Snapchat?

In recent months, there has been a lot of buzz about Snapchat and as popularity and users increase, brands and businesses are seeing a golden opportunity to promote themselves (or at least they should). But like every social media platform,...
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Why Snapchat Memories Is Valuable for Business

Snapchat just rolled out a monumental update to their app called Memories, which makes the app even more powerful for businesses. This new feature allows users to save their snaps to Snapchat’s servers to access at a later time. Previously,...
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  • snapchat for business 101

Snapchat for Business 101

Snapchat is the fastest growing social media network in the world. In the US, over 60% of 13-34 year-old smartphone users are on Snapchat. At the end of 2015, over 100 million people were using the app daily and that...
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  • live snap event

How to Live-Snap An Event on Snapchat

Snapchat is a popular video and photo app that allows its users to interact with each other in the moment, like real life conversations. Because it captures much of the essence of real life interactions, Snapchat is an incredible tool...
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